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GUFRAM

In a world of design where conformity often dominates, there exists a brand that refuses to blend in: Gufram. Since its bold beginnings in 1966 in Turin, Italy, Gufram has torn down the walls between art and furniture, embracing provocation and playful irreverence as part of its radical design DNA. Founded by a collective of young architects and artists, Gufram established itself as a disruptive force in the Italian Radical Design movement, creating iconic pieces that still challenge and inspire today.

Furniture or sculpture? Gufram proves it can be both

Step into the whimsical world of Gufram home accessories and it’s impossible to ignore the allure of the brand’s most recognizable pieces. The surreal Bocca sofa by Studio 65, the vibrant Pratone seat by Giorgio Ceretti, Piero Derossi & Riccardo Rosso, and the towering Cactus coat rack by Guido Drocco & Franco Mello are more than just products: they are declarations. These iconic sculptural home accents have become global symbols of avant-garde living, redefining what it means to decorate boldly. Gufram’s collections traverse categories like Chairs and Easy chairs, Armchairs and Sofas, Low tables, and Poufs and Cushions, all crafted with unmistakable personality and a deep sense of irony. What ties these pieces together is their shared use of polyurethane foam, transformed by hand and elevated through the brand’s exclusive Guflac® paint technique, turning every item into a one-of-a-kind collectible.

Collaborations, craftsmanship and the art of imperfection

At the heart of Gufram’s success lies a profound collaboration with some of the world’s most daring creatives, including Maurizio Cattelan & Pierpaolo Ferrari, whose surrealist flair brought new energy to decorative objects for the creative brand Toiletpaper Home, and Piero Gilardi, whose nature-inspired vision shaped the brand’s tactile philosophy. These partnerships have led to imaginative expansions like the Broken Mirror series and its miniature version that blur the lines between contemporary art and function. Every product is handcrafted: no two pieces are ever identical.

The collectible culture: from bold icons to miniature marvels

True to its disruptive ethos, Gufram continues to ignite desire through limited editions and the beloved Guframini collection. These miniature sculptures capture the playful essence of the brand’s iconic designs at a smaller scale: the Guframini Cactus, Guframini Bocca, and Guframini Pratone are highly sought-after collectibles for design lovers worldwide. Whether you're exploring how to decorate with statement pieces, diving into the history of radical design furniture, or looking to buy Gufram decorative objects online, each creation offers more than utility, it tells a story.

Gufram: a legacy of radical design, forever contemporary

Far from being a nostalgic tribute to the 60s, Gufram stands as a dynamic protagonist in contemporary design. It continues to evolve, captivating a new generation of creatives and collectors who embrace pop art home decor, designer soft chairs, and sculptural coffee tables not just for their beauty, but for the emotions they provoke. With each creation, Gufram whispers a provocative question: what if furniture were art, and art, furniture?