Innovative Beginnings of Studio Habits

Founded in 2004, Studio Habits is the brainchild of two talented industrial designers, Innocenzo Rifino and Diego Rossi. Both designers had previously accumulated vast experience working on separate projects in Italy and Japan, specializing in robotics, lighting, and interaction design. This international influence, combined with their shared passion for creating functional yet aesthetically captivating products, laid the foundation for what would become a celebrated design studio.

Collaborations with Iconic Brands

Over the years, Studio Habits has established strong collaborations with prestigious brands, earning a reputation for pushing the boundaries of modern design. One such collaboration was with Martinelli Luce, where the studio designed the now-iconic Elastica floor lamp. The Elastica lamp, celebrated for its sleek and minimalist design, utilizes advanced LED technology, making it a striking example of Studio Habits's expertise in the field of lighting.

Other noteworthy partnerships include Hatari, Flos, known for their groundbreaking lighting solutions, and luxury automobile brand Bugatti, where the studio's design prowess extended to the automotive industry. Fashion house Chloè also sought out Studio Habits to merge the worlds of fashion and industrial design, further showcasing their versatility.

Masterpieces in Lighting and Beyond

Lighting design remains one of the most significant areas of focus for Studio Habits. The Elastica floor lamp, in particular, stands as a testament to their mastery in this field. This product blends functionality with a poetic form, allowing users to stretch and bend the lamp as they see fit, embodying the spirit of flexibility in design. Their ability to create lighting solutions that are both practical and aesthetically pleasing places them at the forefront of modern lighting design.

Beyond lighting, Studio Habits continues to explore various product categories, including furniture and interactive designs. Their commitment to pushing the boundaries of design and technology, while maintaining a high standard of craftsmanship, has made them a favorite among brands seeking innovation and creativity.

Conclusion

With a wide-ranging portfolio that includes collaborations with top brands like Martinelli Luce, Hatari, and Flos, Studio Habits has cemented its place as a leading name in industrial design. The studio’s approach of blending cutting-edge technology with sleek aesthetics has resulted in iconic products like the Elastica floor lamp, which continues to captivate audiences around the world.

If you're seeking timeless lighting designs and innovative collaborations, Studio Habits is undoubtedly a name to watch in the world of modern design.