Front: Visionary Designers of Iconic Modern Decor and Furniture

FRONT

Front is a renowned Swedish design studio founded in 2003 by Sofia Lagerkvist and Anna Lindgren. Known for their experimental and narrative-driven approach, Front creates designs that are both playful and deeply conceptual. The studio has collaborated with some of the most prestigious brands in the design world, including Kartell, Moooi, Qeeboo, Axor, La Manufacture, and Moroso, among others. Iconic products like the Loop chair, Rabbit table lamp, and Front Page magazine rack showcase their ability to blend whimsy with functionality, making them a leading force in living room decor.

Front: Pioneering Swedish Design with Storytelling

Front, founded in 2003 by Sofia Lagerkvist and Anna Lindgren, is a visionary Swedish design group known for creating pieces that blend storytelling with functionality. Their approach involves working on every aspect of a product's creation. Front has worked with leading brands such as Kartell, Moooi, Qeeboo, Axor,Moroso, Stelton and Tom Dixon. Their works are celebrated for their innovation and creativity, often telling a story that makes each object unique.

Collaborations and Iconic Creations

Among Front's most iconic designs are the Loop chair for Kartell, the whimsical Rabbit table lamp for Qeeboo, and the elegant Front Page magazine rack for Kartell. The Loop chair features a dynamic, curvilinear design that adds both comfort and style to any space, while the Rabbit lamp brings a touch of whimsy and charm to living room decor. The Front Page magazine rack, inspired by a windblown stack of magazines, is a striking and innovative way to organize books and periodicals.

Design Philosophy and Product Categories

Front is known for their ability to bring storytelling into product design, creating objects that are both visually captivating and deeply meaningful. Their focus on living room decor has led to the creation of standout pieces, such as the book and magazine rack and unique animal lamps. Additionally, their work extends to other product categories like wood seat stools, showcasing their versatility across different types of furniture.

Recognition and Influence

Front's work has been exhibited in world-renowned museums, including MoMA in New York, the Victoria & Albert Museum in London and the Pompidou Center in Paris. Their innovative approach to design has earned them several prestigious awards, such as Wallpaper's Design Award and the Elle Deco Japan's Best Newcomer Award. Whether it's through their creative collaborations with brands like Kartell and Moooi or their iconic pieces like the Front Page magazine rack and Rabbit lamp, Front continues to leave a lasting impact on the design world.