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Front blends storytelling and design in their creations, a unique mix of art and functionality, making them a standout in modern decor. Buy now on SHOPDECOR®

FRONT

Front is a renowned Swedish design studio founded in 2003 by Sofia Lagerkvist and Anna Lindgren. Known for their experimental and narrative-driven approach, Front creates designs that are both playful and deeply conceptual. The studio has collaborated with some of the most prestigious brands in the design world, including Kartell, Moooi, Qeeboo, Axor, La Manufacture, and Moroso, among others. Iconic products like the Loop chair, Rabbit table lamp, and Front Page magazine rack showcase their ability to blend whimsy with functionality, making them a leading force in living room decor.

Front: Pioneering Swedish Design with Storytelling

Front, founded in 2003 by Sofia Lagerkvist and Anna Lindgren, is a visionary Swedish design group known for creating pieces that blend storytelling with functionality. Their approach involves working on every aspect of a product's creation. Front has worked with leading brands such as Kartell, Moooi, Qeeboo, Axor,Moroso, Stelton and Tom Dixon. Their works are celebrated for their innovation and creativity, often telling a story that makes each object unique.

Collaborations and Iconic Creations

Among Front's most iconic designs are the Loop chair for Kartell, the whimsical Rabbit table lamp for Qeeboo, and the elegant Front Page magazine rack for Kartell. The Loop chair features a dynamic, curvilinear design that adds both comfort and style to any space, while the Rabbit lamp brings a touch of whimsy and charm to living room decor. The Front Page magazine rack, inspired by a windblown stack of magazines, is a striking and innovative way to organize books and periodicals.

Design Philosophy and Product Categories

Front is known for their ability to bring storytelling into product design, creating objects that are both visually captivating and deeply meaningful. Their focus on living room decor has led to the creation of standout pieces, such as the book and magazine rack and unique animal lamps. Additionally, their work extends to other product categories like wood seat stools, showcasing their versatility across different types of furniture.

Recognition and Influence

Front's work has been exhibited in world-renowned museums, including MoMA in New York, the Victoria & Albert Museum in London and the Pompidou Center in Paris. Their innovative approach to design has earned them several prestigious awards, such as Wallpaper's Design Award and the Elle Deco Japan's Best Newcomer Award. Whether it's through their creative collaborations with brands like Kartell and Moooi or their iconic pieces like the Front Page magazine rack and Rabbit lamp, Front continues to leave a lasting impact on the design world.

13 Results

Kartell Front Page magazine rack with 5 shelves - Buy now on ShopDecor - Discover the best products by KARTELL design
Kartell Front Page magazine rack with 5 shelves - Buy now on ShopDecor - Discover the best products by KARTELL design

Kartell Front Page magazine rack with 5 shelves

KARTELL

¥3,240.00 CNY

Unit price
per 

2 colors
  • Kartell Crystal B4
  • Kartell Black E6
Moooi Pig Table in polyester by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Pig Table in polyester by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Pig Table in polyester by Front

MOOOI

¥18,364.00 CNY

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per 

Moooi Common Comrades Tailor red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Tailor red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Tailor red wooden stool

MOOOI

¥3,158.00 CNY

Unit price
per 

Moooi Common Comrades Farmer red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Farmer red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Farmer red wooden stool

MOOOI

¥3,158.00 CNY

Unit price
per 

Moooi Chess Table in wood by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Chess Table in wood by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Chess Table in wood by Front

MOOOI

¥7,635.00 CNY

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per 

Moooi Common Comrades Merchant red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Merchant red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Merchant red wooden stool

MOOOI

¥3,158.00 CNY

Unit price
per 

Moooi Common Comrades Scholar red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Scholar red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Scholar red wooden stool

MOOOI

¥3,158.00 CNY

Unit price
per 

Moooi Common Comrades Seamstress red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Seamstress red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Seamstress red wooden stool

MOOOI

¥3,158.00 CNY

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per 

Moooi Common Comrades Emperor red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Common Comrades Emperor red wooden stool - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Common Comrades Emperor red wooden stool

MOOOI

¥3,158.00 CNY

Unit price
per 

Moooi Rabbit table lamp - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Rabbit table lamp - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Rabbit table lamp

MOOOI

¥3,762.00 CNY

Unit price
per 

Moooi Horse poliester floor lamp black by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
Moooi Horse poliester floor lamp black by Front - Buy now on ShopDecor - Discover the best products by MOOOI design
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Moooi Horse poliester floor lamp black by Front

MOOOI

¥39,980.00 CNY

Unit price
per 

Qeeboo Loop Set of 2 Chairs in polyethylene - Buy now on ShopDecor - Discover the best products by QEEBOO design
Qeeboo Loop Set of 2 Chairs in polyethylene - Buy now on ShopDecor - Discover the best products by QEEBOO design

Qeeboo Loop Set of 2 Chairs in polyethylene

QEEBOO

¥5,814.00 CNY

Unit price
per 

2 colors
  • Black
  • White
FontanaArte Tripod black floor lamp by Front - Buy now on ShopDecor - Discover the best products by FONTANAARTE design
FontanaArte Tripod black floor lamp by Front - Buy now on ShopDecor - Discover the best products by FONTANAARTE design
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FontanaArte Tripod black floor lamp by Front

FONTANAARTE

¥18,029.00 CNY

Unit price
per