Living Different: The Philosophy Behind the Design

Serralunga's motto " Living Different" is more than a slogan: it's a mission. Each product challenges convention by blending utility with emotion, reshaping outdoor environments into soulful living spaces. This philosophy found its full expression in iconic pieces like the Marcantonio planter , the iconic Eufronio planter by Paolo Rizzatto , and Juju coffee table , which are not merely decorative but emotionally resonant design statements.

Design Excellence and Meaningful Collaborations

Driven by innovation and style, Serralunga collaborates with top-tier designers such as Rodolfo Dordoni and Eero Aarnio . In addition to these prestigious partnerships, many creations are developed in-house by the Serralunga Design team, blending heritage with contemporary vision. These collaborations breathe life into collections that span vases, planters and luxury outdoor furniture such as chairs and armchairs, sofas and coffee tables, elevating each product into a masterpiece of creativity and function. The synergy of design and craftsmanship positions Serralunga among the few brands capable of turning functional objects like cachepots, plant holders, and garden chairs into icons of global luxury.

Made in Italy, Made to Last

With all production centralized in Biella, the brand embodies the essence of Made in Italy. Each piece is not only 100% recyclable but crafted with attention to durability, aesthetics, and sustainability. Whether you're searching for designer vases or planters, luxury outdoor sofas, or minimalist lighting solutions, Serralunga ensures that your space becomes a story of timeless elegance and emotional design.

Iconic Collections for Outdoor Living

From outdoor floor lamps to weather-resistant sun loungers and designer armchairs such as the Canisse or Sirchester, Serralunga covers every aspect of high-end outdoor lifestyle. The integration of technology, such as RGB lighting systems and wireless lamp options, reflects the brand’s innovative DNA. Even a plant pot becomes an expression of art and identity.

More Than Decor: A Cultural Statement

To choose Serralunga is to embrace a mindset, a dedication to bold design, enduring quality, and functional beauty. Whether you're an architect, a design lover, or simply someone who values modern garden furniture, Serralunga offers not just products, but a curated philosophy of living.